The most memorable TV advertistment

Guess what's my pick for the most memorable TV ad that's showing on TV nowadays?

*Timpani rolls softly........................*

*Add in the drums........... softly...............*

*Add in the cymbals.............................*

*All crescendo...................*

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Ok. For those who watch TV and saw the ad, I think you will know what I am talking about.
Its so memorable that I wouldn't want to see it a second time. Once is enough.
NowI wonder if they air it on RADIO.....................................................................