Just something interesting that I observed while watching TV ads. It seems that quite a number of big brands are attaching a short tune/sound together with their logo. Examples that I can think of include Marigold(was watching that ad when it crossed my mind), Intel, KFC, Pizza hut, King Coil.
I bet there are many others out there as well....
I guess this sort of advertisting strategy is part of a company's logo strategy. Instead of having your logo in just a visual form, its more impactful to have it in multimedia form with audio as well, giving your brand/logo a more concrete impression. And in media like radio where there's no visual element in the ads, the logo tune/sound is able to take the place of the visual logo instead of having your brand just being spoken in words, lost in the sea of other words used in radio ads. However I would definitely consider the King Coil 'spring sound' is used too many times in a single ad that it gets really irritating. Boing Boing Boing all over the place...
Saturday, March 04, 2006
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yea... and i guess the Zap Zap one 'tried' to make some sound too. but kinda failed. probably they want to irritate audience so they could remember what they saw =p
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